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BMW has now added social media into the consoles in their vehicles. Targeting to the growing technology and uses of social media, BMW is now utilizing more for their consumers. Using Facebook and Twitter for car promotions to attract a younger target market. By broadening their scope BMW opens the doors for a even largeer market. It is almost impossible for any company to not use social media. Social media is part of the current technology age and those companies that don’t engage are missing out. With BMW in the social media circuit it has added over $110 billion in sales. That just goes to show the impact social media can take on.
Here is an article about the new car and integrating social media:
http://www.thebrainchildgroup.com/blog/2012/09/bmw-apps-social-media/
http://www.bmwblog.com/2012/06/14/bloggers-and-social-media-impact-on-bmw-sales-110-million/
Overall BMW has done extremely well in engaging their market as well as the potential to gain more clients.
